• Fragment uitThe State of Fashion (Fashionclash Fashion Film Festival)
90 minuten Engels 4 november 2017

Niccolo Montanari in conversation with a panel existing of Raquel Couceiro (Showstudio), Ditte Marie Lund (Copenhagen Fashion Film Festival), Kathryn Ferguson (film maker, director).

Undoubtingly the fashion film is here to stay as the industry looks further than just clothes and photography. Technological developments have made fashion films more accessible. Fashion film has become an essential part of the communication strategy fashion brands. In this era of e-culture, it is one of the best ways to capture a fashion narrative and to reach a wide audience via online platforms. Challenging the norms of traditional advertising techniques and moving fashion shoots, designers have embraced film as an art form and have moved away the use of mundane product placement. What is the future of fashion film and the state of the art of fashion film?